Our approach makes us different.

The difference

Over the last 30 years, we have had the unique opportunity to be actively involved in business start-ups, rapid business growth and disruption to business continuity. We have navigated organisational reputation through good times and bad, launched subsidiaries, been instrumental in formulating corporate strategy and managed crises with moral and ethical implications.

As practitioners, our skills have developed in dynamic and operational businesses affected by social, political and economic volatility.  These factors challenged the organisation’s reputation, along with the ability to implement communications strategies. We have developed tried and tested ways to simplify complexity to act with agility and precision.   

We impart this knowledge, one practitioner to another, one project at a time. It’s what drives us at Herdwick.

The approach

Our approach is based on imparting knowledge through collaboration. We partner with in-house teams, creating an open, safe environment to develop and test communication strategies. Together, we produce compelling communications that nurture reputation.

Each project is unique, we deploy pre-developed standard operating procedures designed to bring our knowledge and experience to the fore consistently.

Our engagements adopt five fundamental principles:

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We respect time and are therefore timely and efficient. We are reliable and there when it matters.

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We do our homework and get up to speed quickly. It helps us simplify complex situations and make them manageable.

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We are supportive and objective, imparting knowledge with the benefit of practical experience. We are a trusted partner.

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We will always look at the bigger picture. We make a meaningful contribution to a better, fairer and sustainable society and environment.

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We listen and invoke a dialogue. Our services are compelling and will become intrinsic to your planning process as we work together in the development of your communications strategies.

How Herdwick Communications links business strategy to the communications strategy and, ultimately, stakeholders.

What we do

We are a UK-based strategic communications consultancy drawing on the practical experience of its directors, who have an extensive track record of delivering strategic communications in an international setting that enhance long-term reputation.

We have over 30 years of international experience working with multicultural and multidisciplinary organisations. We have a proven track record of delivering from start to finish.

  • Communications Strategy

    Working together, we deploy a comprehensive and exhaustive planning process. Through effective scenario planning, we design a pragmatic and measurable strategy that is firmly grounded in the art of the possible.

  • Crisis Management

    We know the effect a crisis has on a business because we have been there. We work together skilling and preparing the team to gain the necessary confidence to take ownership and control of any challenging situation.

  • Communications Readiness

    Our approach is simple. We make the management of reputational risk part of the everyday. Together, our joint efforts create an efficient and driven communications team that is ready, drilled and prepared for anything.

  • Organisational Change

    Change is good if managed well; that is why we are here. Together, we build effective engagement and implementation plans designed to achieve organisational goals whilst protecting and enhancing long-term reputation.

  • Reputation Management

    We are in the business of long-term, sustainable reputation enhancement. Together, we build a comprehensive understanding of the environment, the risks and the stakeholders. We close gaps through an iterative process of continual improvement.

  • Resource Planning & Development

    The business environment, stakeholders and communications channels are changing. Together, we build an environment of continual improvement by identifying change and assessing the capabilities to manage.

  • ESG Communications

    It’s our role, as practitioners, to clearly communicate our organisation's ESG strategy to avoid greenwashing and greenhushing. To do this sustainability needs to be embedded into the communications strategy. We’re here to help.