Our clients.
Using our knowledge and experience to help our clients
We work with Executive Teams, Marketing and Communications Directors from multiple industries. They have chosen Herdwick because of our diverse experience and the knowledge we share. Examples of the kind of work we have been involved include:
Crisis simulations
To test business resilience and identify gaps in organisational readiness
Crisis manuals
Develop operating procedures, checklists and playbooks
Communications counsel for mega-events
Preparedness and operational participation within a Gold Command structure
Incident command centres
For company-specific issues & crisis management
Serious incident management
Stakeholder mapping, communications and liaison during a contagious disease outbreak across multiple territories
Reputation management
Counsel following a sustained reputation bombardment in traditional and social media across multiple international markets
Issues and crisis management
For serious incidents and geopolitical events
Whistle-blower
Strategy and subsequent management of internal and external communications
Management consulting
Corporate positioning, messaging and team restructuring following significant business shock
Long-term crisis management
Communications strategy and ongoing management of an air accident
Risk mitigation
Research to identify & analyse issues & risks for the development of communications strategies
Media training
Tailored media training to prepare the C-suite for events, incidents & crises
Unparalleled experience
Team restructuring
Creation of marketing communications departments aligned to business needs
Market readiness
Creation of PR networks across multiple international markets
Research and analysis
For board-level corporate planning and thought leadership
Communications advisory boards
Created to support issues and crisis management
Public relations
Counsel & advice to executive teams
Family assistance programmes
For organisations with incidents involving fatality and injury
Internal investigations
Report preparation, strategy and stakeholder communications
Sustainability & ESG communications
Counsel, strategy & messaging to prevent greenwashing & hushing
Effectiveness audits
Business and communications effectiveness audits leading to process, people, culture and organisational change
Geopolitical events including civil unrest
Strategic board-level counsel and strategy development
Stakeholder communications & management
For incidents involving moral & ethical dimensions
Customer communications
Strategy, approach, processes and standard operating procedures for social and traditional media channels
Cyber breach
Investigation, stakeholder management and communications following cyber attack and compromised customer data
Product recall & reintroduction
Stakeholder communications during the withdrawal of a product due to safety concerns
Corporate positioning & messaging
For business start-up, strategic business development, product launch & organisational change
Business continuity
Communications risk mitigation to allow timely and uninterrupted business operations
External investigations
Liaise and work with investigators to ensure an accurate representation of the facts and timely stakeholder communications