We all need a break, but as we know, our smartphones keep us connected. They are a constant reminder of things that need to be done. So, how can we really get away from it all?

Marketing your business is critical. You may think that you can use your extensive network to bring in business, and you will, but it runs deeper than that. As a start-up, you must demonstrate your credibility and capability.

During PR Week’s Crisis Communications Conference 2022, Mike Evans, co-managing director of Herdwick Communications, explained why organisations should consider the effects of a crisis on their reputation and why it’s key to prioritise crisis preparedness

Today marks the launch of Herdwick Communications, a new UK-based strategic communications consultancy. Herdwick’s offering is rooted in the experience and unique perspective of its co-founders, Mike Evans and Elizabeth Maclean. They protect and enhance reputation by mitigating business risk and incorporating issues management into everyday communications.

We spoke to PR Academy’s Ann Pilkington and talked about the reasons why we set up Herdwick. Ann did a great job of capturing our enthusiasm and shirt. Thank you. This article was published by the PR Academy’s Insights (pracademy.co.uk) on 25 May 2022.

As communications practitioners, we understand that the most important brand statement we can make is when faced with adversity and the unthinkable happens. In every business there are certain events that we hope will never happen, but we intuitively know that we must be ready. Therefore, our crisis communications plans must be second nature to everyone involved and form part of our everyday operations.

Most organisations expend time and resources identifying, understanding, categorising and mitigating risk to ensure uninterrupted business operations. As communicators, what can we bring to this process and do we have a seat at this table?

We wanted to share our thoughts and learnings from setting up Herdwick Communications. It's what we do; we share our experiences from one practitioner to another. This article was published by Influence (influenceonline.co.uk) on 19 April 2022.